Ed Hillary IP Ltd
The name Sir Edmund Hillary carries global meaning. Every use of that name, image, or story is stewarded by Ed Hillary IP Ltd on behalf of the Hillary family, to ensure it continues to reflect the values it was built on — determination, generosity, curiosity, camaraderie, and the courage to stand up for what matters.
This page sets out the terms under which the Hillary name, likeness, and intellectual property may be used.
Ownership
All trademarks, names, and intellectual property relating to Sir Edmund Hillary are registered in the name of Ed Hillary IP Ltd and remain its property. Prior use of the name – however longstanding — does not create renewal rights or moral precedent. Every use requires current, formal permission.
Applying for Use
Anyone wishing to use Ed Hillary intellectual property or naming rights must apply directly to Ed Hillary IP Ltd. Applications should include:
- The specific Ed Hillary IP or naming right to be used
- A detailed description of the intended purpose and extent of use — for example, an advertising campaign, book publication, or school award, along with the number of activations, frequency, and geographic scope
- The proposed duration of use
Applications can be submitted through the contact form or email address on this site.
Fees and Contributions
Fees are assessed according to the nature of the proposed use:
- Educational and philanthropic uses may incur a nominal processing fee
- In certain cases, a donation to an appropriate Himalayan charity may be accepted in place of a fee
- Commercial advertising and brand partnerships are assessed at market rates
- Every proposal is evaluated individually, on alignment, integrity, and impact
Duration and Renewal
All permissions are time-limited. Unless otherwise agreed, the maximum duration of any grant of rights is one year. Continued or extended use requires a new application and acceptance of new conditions — permissions do not renew automatically.
Acknowledgement
Anyone granted rights of use must formally acknowledge that permission has been given by Ed Hillary IP Ltd, in a form agreed at the time of approval.
Use of Images
Commercial use of Sir Edmund Hillary’s image requires separate permission from Ed Hillary IP Ltd. A selection of images is available through:
- The Hillary Archive at Tāmaki Paenga Hira Auckland Museum
- Everest expedition images from the Royal Geographical Society
Decisions
All decisions relating to applications rest with the managers of Ed Hillary IP Ltd.
Questions?
If you have a question about an existing use, or wish to discuss a new application, please get in touch.