Partner With
a Global Legacy
The name Sir Edmund Hillary represents courage, endurance and achievement that lifts others. Through ED HILLARY IP Ltd, the Hillary family partners selectively with organisations seeking authentic alignment with one of the world’s most respected legacies. From global brands to purpose – driven initiatives, we work with those who share our values and ambition.
Partner
With a Living Legacy
Empowering Adventure & Compassionate Achievement.
The name Sir Edmund Hillary represents more than a historic ascent. It represents determination and generosity. Boldness and humility. Achievement that lifts others.
Through ED HILLARY IP Ltd, the Hillary family stewards this legacy with care and intention — ensuring that all use of the Hillary name reflects our values, our purpose, and our responsibility to future generations.
We are not simply protecting a brand.
We are safeguarding a living legacy.
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Our Purpose
To continue the Hillary tradition of adventure and collaboration so that every new generation is inspired to achieve great things while uplifting and caring for others.
We seek partners who believe:
- Everyone has their own Everest
- Achievement must be shared
- Strength and compassion can coexist
- There is always another peak
If your organisation stands for courage, integrity, and service — we welcome a conversation.
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Our Foundational Pillars
We consider partnership applications through the lens of our core pillars:
- Exploration and Adventure
- Inspiration and Storytelling
- Education and Youth Development
- Philanthropy and Community Building
- Partnership and Collaboration
- Leadership, Innovation and Inquiry
We prioritise collaborations that
Inspire
courage
Encourage
responsible
leadership
Protect
natural
environments
Support
community
uplift
Reflect long-term
integrity over
short-term gain
What Partnership
Can Look Like
Approved uses of Ed Hillary intellectual property may include:
Brand campaigns aligned with exploration, resilience and leadership
Product collaborations reflecting quality and endurance
Educational awards and youth programmes
Books, films and documentary storytelling
All uses must reflect the values of determination, generosity, curiosity, camaraderie, and courage to stand up for what matters.
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Why Partner With Ed Hillary IP?
Association with the Hillary name provides:
- Immediate credibility and global recognition
- Authentic storytelling rooted in real achievement
- Multi-generational trust
- A values-led narrative of resilience and service
- Alignment with environmental and humanitarian responsibility
At a time when consumers and stakeholders demand authenticity, the Hillary legacy offers substance — not symbolism.
Trusted By Leading
Global Brands
Organisations that have partnered with or licensed Ed Hillary IP include:
These partnerships span luxury, automotive, outdoor, finance, healthcare, technology and consumer goods sectors — demonstrating the global relevance and cross-sector strength of the Hillary brand.
Application Process
All applications for the use of Ed Hillary intellectual property and naming rights must be submitted to ED HILLARY IP Ltd.
Applications should be made by email to the address listed under Contacts and must include:
The specific Hillary IP or naming right to be utilised
A detailed description of the intended purpose and extent of use
The proposed duration of use
Applications typically take approximately two weeks to process.
Fees and Contributions
Fees are assessed according to the nature of the proposed use:
- Educational and philanthropic uses may incur a nominal processing fee
- In certain cases, a donation to an appropriate Himalayan charity may be accepted in lieu of a fee
- Commercial advertising and brand partnerships are assessed at market rates
- Each proposal is evaluated on alignment, integrity, and impact
Stewardship
We are custodians of a name that carries global meaning.
We believe in bold partnerships — but not at any cost.
If your organisation seeks to align with a legacy grounded in courage, compassion and responsibility, we invite you to apply.
Legal Conditions of Use
To preserve the integrity of the Hillary legacy:
- All trademark registrations relating to Ed Hillary IP must be registered in the name of ED HILLARY IP Ltd, and remain its property
- Prior use or trademark registration does not create renewal rights or moral precedent
- All permissions are time-limited. Unless otherwise specified, the maximum duration of rights is one year
- Any additional or extended use requires a new application and acceptance of new conditions
- All authorised users must formally acknowledge permission from ED HILLARY IP Ltd.
- Decisions of the managers of ED HILLARY IP Ltd are final, including refusal. No correspondence will be entered into
Images
Permission for commercial use of images is required from Hillary IP. A selection of images can be obtained from the Hillary Archive at Tamaki Paenga Hira Auckland Museum and Everest expedition images from the Royal Geographical Society.
Contact Us
Continue the Adventure
We are available to answer your questions. Reach out to us today and let us help you plan your next great adventure with the Hillary Family.
